FILE - In this June 16, 2015 file photo, Vice President Joe Biden speaks in the South Court Auditorium on the White House campus in Washington. Although Biden has yet to make a decision on a run for the presidency, his advisers say the discussions taking form in the last several weeks are serious enough that the vice president and his associates have started gaming out mechanics like fundraising, ballot deadlines and an early primary state strategy. (AP Photo/Evan Vucci, File) ORG XMIT: WX107

Vice President Biden speaks at the White House on June 16, 2015. (Evan Vucci, AP)

The group seeking to draft Vice President Biden into the 2016 presidential race is airing an ad with a simple message at the end: “Joe, run.”

The ad features Biden talking about the 1972 traffic accident that claimed the lives of his wife and daughter and nearly killed his two sons; one of those sons. Beau Biden, died this year of cancer.

“Things can change in a heartbeat,” Biden said during the speech he delivered this year at Yale University.

The group Draft Biden says it is spending up  to $100,000 to air the 90-second ad on national cable networks.

Biden has not said whether he will enter next year’s Democratic primaries.